Looking for baby formula in the Madison area? Here’s what to do

May 12, 2022

By: Naomi Kowles

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MADISON, Wis. — Amid a nationwide shortage of baby formula thanks to both supply chain issues and safety recalls in favored brands, News 3 Now has compiled a list of local resources for families in Southern Wisconsin:

The Pregnancy Helpline on Madison’s east side is currently offering clients one free can of baby formula per month, as part of its services and supplies for mothers in need. Supplied by Second Harvest, individual donors, and hospitals, their current supply in a variety of brands is so far keeping pace with the monthly allowance for clients.

Clients can get connected to them online or at their storefront at 1974 S Stoughton Rd in Madison.

They’re currently serving clients across eight counties in south central Wisconsin, and have seen a marked increase in families switching to available, more accessible brands. They also offer nursing support like lactation consultations and supplies.

“It’s scary for families, wondering if you’re going to be able to feed your baby or not,” executive director Brenda Collins said. “We want to ease that stress and that burden as much as we can.”

Mothers’ Milk Bank of the  Western Great Lakes

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